AMARA

The financial system that funds rewards is changing. Amara is building what comes next.

A premium membership platform where rewards are powered by real-time economics, not consumer fees.

Imagine if Amex points were actually valuable and transferable.

If the concierge actually worked for you 24/7.

If your data lived inside a trusted network, so you never had to ask where to go in Paris, Ibiza, or London.

That last-mile data, where people actually go and what they actually do, is the most valuable signal in the system. No one owns it today.

We're building that network.

View the raiseTravel · Earn · Thrive

Contents

The deck

The full investor deck.

Flip through the live deck below, or open it full screen. Everything that follows on this page expands on it.

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The opening

Discovery is broken. Legacy rewards are breaking.

The problem

More than $1.2T a year flows through premium travel, dining and experiences, yet discovery still runs on anonymous reviews and fragmented apps nobody trusts.

Legacy rewards look valuable but are not: opaque points, quiet devaluation, funded by consumer debt and fees, and structurally misaligned with the member.

The solution

An invite-only membership platform fusing a trusted social discovery layer, an AI concierge, a luxury charge card, and treasury / stablecoin-backed economics.

Rewards are funded from platform economics (interchange, treasury float and partner margin), not consumer fees. The result: ~10x better rewards than traditional programs.

A network of taste and access, powered by the most rewarding financial engine ever built.

The closed loop

A flywheel that funds itself.

distribution → data → spend → rewards

Member Capital

Refundable member balances create a capital-efficient base that lowers Amara's cost of capital.

Rewards Yield

Treasury yield, interchange and partner margin fund industry-leading rewards, not consumer debt.

More Spend

Higher rewards and curated access pull more spend onto the card and through the ecosystem.

Social Sharing

Authentic experiences get shared across the network of taste, driving new members back to capital.

Member capital lowers Amara's cost of capital; treasury yield, interchange and partner margin pay rewards; shared experiences pull the next member back to the top of the loop.

Membership

Three tiers, one financial engine.

Hover a tier to open it; the others fold away.

Market

A large market at a regulatory inflection.

$1.2TUS card receivablesFederal Reserve, 2024

$500B+Global rewards / cashback market

420MCrypto users worldwideStatista, 2025 est.

$35BTokenized RWAs projected by 2027Boston Consulting Group

Tailwind · The GENIUS Act and CLARITY Act are bringing regulatory clarity that puts stablecoins into core payment plumbing, exactly the rails Amara is built on.

Comparables · Amex on charge; Chase, Capital One, Citi and BofA on points and cashback; Velocity Black and Quintessentially on concierge; Robinhood Gold on premium membership.

The edge

Amara competes on cost of capital, not marketing perks.

Amara funds rewards from

Member capital efficiency
Treasury routing
Interchange + partner ecosystem

Traditional elite cards fund rewards from

Interchange
Annual fees
Revolving interest

Amara CAC

$400–$600

40–60% below traditional

Traditional CAC

$600–$1.2K

Elite-card acquisition cost

Illustrative member

$8K–$12K stored

$50K–$70K annual spend

Model

Revenue compounds; the line crosses to profit.

Five-year projection. All figures in $ thousands unless noted.

Total revenue · $1.55M → $133.7M

Net income · ($5.3M) Y1 → +$25.2M Y5

Revenue stream ($000s)	Y1	Y2	Y3	Y4	Y5
Interchange	484	3,183	12,225	32,642	69,153
Customer deposit yield	413	2,261	6,867	14,548	24,375
Annual fee	530	2,901	8,812	18,668	31,277
Travel / OTA	112	613	1,861	3,942	6,605
Rewards yield	11	85	355	1,021	2,258
Total revenue	1,551	9,043	30,121	70,821	133,669
Operating margin	45%	41%	38%	34%	30%
Net income	(5,324)	(4,590)	1,158	11,523	25,230

Projections are illustrative and subject to change; not a forecast or guarantee of results.

Interactive model

Flex the assumptions.

Drag Amara's real model drivers and watch the 5-year revenue move. At the plan settings this matches the model exactly.

Members vs plan1.00x

Interchange rate2.10%

Avg monthly spend / member$3,000

Annual fee$895

Deposit yield4.5%

Year 5 revenue

$133.7M

+$0M vs plan

Solid = your scenario, ghost = plan. Revenue only; cost and margin are not re-derived here.

Each stream scales by its true driver from the model (interchange by rate, spend and members; fees by members; deposit and rewards yield by the treasury rate and members). Illustrative, not a forecast.

Ask the model

Ask the financial model anything.

A grounded assistant that answers only from Amara's five-year projection. Ask about a revenue line, the path to profit, or the margin profile.

Try a question below, or type your own. Answers stream in and cite the year and line behind each number.

Answers are generated by an AI assistant from the figures in Amara's five-year model and are illustrative only. They may contain errors, are not a forecast or guarantee of results, and are not an offer to sell or a solicitation to buy securities.

Go to market

Four phases, each lifting the next.

01
Network
Establish the Amara discovery platform so members start sharing taste and experiences.
Build the social infrastructure layer.
02
Rewards
Capital-backed memberships introduced; stable-backed economics fund rewards.
Turn the network into financial gravity.
03
Charge Card
Capture spend data and unlock further access for members.
Capture spend relationships to grow infrastructure.
04
NeoBank
Members keep capital on platform through neobanking opportunities.
An internal flywheel of opportunity and rewards.

The raise

$5M on a SAFE, $20M cap, 20% discount.

Model your position. The SAFE converts at the more favorable of the cap and the discount.

Check size

$100,000

$25K$1M

Next round valuation

Exit valuation

$500,000,000

Effective valuation

$20M

Ownership

0.500%

Illustrative value at exit

$2.5M

Illustrative MOIC

25.0×

Governed by

Valuation cap: $20M

Converts at the more favorable of the $20M cap and a 20% discount on the next round price.

Illustrative only. Ignores option-pool expansion and subsequent dilution. Results are based on hypothetical assumptions and do not reflect actual or guaranteed ownership, dilution, conversion outcomes, or investment returns. Future financing terms may materially affect results. Not an offer to sell or solicitation to buy securities. All investments involve risk, including loss of principal.

Team